Exmark strives to provide their customers and potential customers with the richest website user experience of any brand in their industry. To that end, Exmark recognized the need to deliver distributor, dealer, and customer-facing functionality to personalize the website by region on any internet-connected device.
The X-eqt team completely rewrote Exmark.com, including updating the technical environment to a responsive design using the latest versions of .NET tools and the SQL Server database. Administrative tools were developed to allow Exmark employees to manage the website images, text, and video at a granular level. Working with Exmark’s third party partners, X-eqt deployed product reviews and the ability to select a dealer by city and state or zip code, compare models available in the geographic region, and produce comparative price estimates for up to three models.
Exmark had a firm launch date of January 1 to coincide with the new model year. The X-eqt team delivered the site on time and under budget, going live on December 31. Exmark staff and leadership have stated that the new site has the best user experience in the industry. Suppliers, Distributors, and dealers have made positive comments about the new look and feel and customer friendliness of the new site.
Client Contact: John Cloutier, Sr. Marketing Manager